The reasoning behind every design call in this prototype — tied to data, user reviews, and PM observations. Living doc.
Fix these three holes and orders 2–3× without spending another rupee on installs.
Existing app defaults to English → 43% "English" users likely a default artifact. Real comfort split is 80%+ Hindi-comfortable. Hindi (Devanagari) is the primary script on every screen. English sits as smaller secondary. Language picker on first launch, never auto-pick.
Search is the #1 leak per data + PM. Mic FAB on Home + Shop + Search + Advisory. Tap and speak — vernacular STT (Hindi, Bengali, Marathi, Telugu) → SKU / crop-problem match → direct ADD button. Krishify validates voice; KKD owns voice-to-cart.
43% of all purchasers convert on day 0; avg 4.6 days to purchase. No tutorial walls. Single 2.5s splash (was 4). Permissions deferred to the moment of contextual ask. Home shows price + ADD on hero SKUs immediately.
Reviews say: payment taken, no product, refund stuck, wrong product, "fake offer". Counter with: CIB-CR licence badge, lab-test cert tile, batch expiry on PDP, factory-direct price comparison, real-farmer photo reviews. Trust pack visible from PDP through to cart and order tracking.
Top 3 SKUs = 47% revenue (Humic+Fulvic, Chakrawarti, Chakraveer). Pesticide + Fertilizer = 90% revenue. Home leads with these as hero tiles. Curated kits hit ₹2,500 prepaid threshold for Parichay free-sample upsell.
Minimum touch target 48px (vs 44). Body text 14–15px minimum. Icons 28–32px on primary nav. 5-tab bottom nav (Home / Shop / My Crop / Advisory / Account) matches DeHaat + AgroStar — familiar IA. Single canonical naming, no taxonomy clashes.
Krishify proves voice works for farmers. Nobody owns voice → product match → ADD button in one flow. KKD does.
BigHaat has photo diagnosis but the route to purchase is weak. Single-brand Katyayani inventory closes the loop: photo → disease → exact SKU → ADD.
See data-insights, competitor-benchmarks, user-reviews-analysis for source data.